Hi, I’m Jordan—a seasoned growth marketing strategist passionate about driving results.

With expertise in email marketing, push notifications, in-app messaging, customer acquisition and retention, A/B testing, and marketing automation, I specialize in crafting data-driven strategies that fuel engagement and growth.

Panel 1

Tools

Braze
Salesforce Marketing Cloud
Adobe Marketo Engage

Google Tag Manager
Segment
Webflow
VWO

Email on Acid

Panel 2

Expertise

EMAIL STRATEGY

I use data to inform my decisions, making iterative improvements on email programs, and incorporating my knowledge across various verticals.

CRM Operations

Experienced using multiple CRMs & ESPs, I can set up one-off emails or multi-channel automations.

PUSH NOTIFICATIONS

I’ve set up push notification programs from the ground up, integrating push communications, email marketing campaigns, and in-app messages.

REPORTING

Whether setting up a report within a CRM or using custom SQL, I track the metrics that matter most. I use data to shape decisions and optimize the marketing funnel.

Panel 3

Services

  • Email Marketing: Full-service email marketing, email strategy and optimization, email audits, coding, deployment, testing, and analysis. I code responsive emails using HTML and CSS, and have deep expertise in CRM tools including Braze (3x certified), Salesforce Marketing Cloud, Adobe Marketo Engage, Salesforce Account Engagement (formerly Pardot), Mailchimp, Constant Contact, and Luminate Online (formerly Convio).
  • Multi-Channel Messaging: Lifecycle strategy and management of emails, push notifications, SMS, web pop-ups, and in-app messages.
  • Digital Migration Projects: Configuration of platforms, administration of platforms, and management of integrations and enhancements.
  • Marketing Automation: Automate marketing tasks and optimizing workflows, using CRM tools and other tools like Zapier, Make, IFTTT, and n8n.
  • Marketing Technology & Systems Set-Up: Optimizing tools and processes, and supporting CRM / CMS / CDP migration projects.
  • Website Marketing: Configuring websites and making updates, using tools like Webflow, Drupal, and WordPress.
  • A/B Testing & Reporting: Using data to inform strategies across channels.